The DNA of a business
Posted by Mark Richards on Mar 7, 2010 in Blog | 0 comments
Entrepreneurs get in trouble when they ignore the DNA of their business. By DNA, I mean the factors that limit what it can be in terms of size and function in the world. At its essence, a business is nothing more than a system for delivering value to a customer. Its the reason the business exists or more elegantly, its purpose (not to be confused with mission which is nothing more than feel...
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