The other morning I was driving to an appointment. My route took me by one of the self storage places for folks to keep their stuff when they have too much of it.
Normally this type of business would not have caught my eye. I am not in the market to store excess junk (I mean stuff) so it doesn’t normally register.
But this particular morning was different. You see, there was a limo parked out front. And so, curiosity got the better of me and I looked at the scene and wondered, why is a limo parked in front of a self storage facility.
Of course there are many reasons a limo could be out front. It could be for sale, it could be for rent (the owner of the facility is diversifying), it could have broken down, etc). But that is not the point of this post. The point is, that the scene was so unusual that it caught my eye. A limo in front of a swanky hotel would not have elicited the same reaction. Nor would one at the lead of a funeral procession. These are places a limo is expected. But a limo in front of a self storage facility doesn’t fit my preconceived notion of where a limo should be so I looked.
I wonder how much of life is like this. That we go right past a million things without giving them a second glance until we run across something like the limo that wakes us up. I think marketers know this which is why they try to wake us up with wacky ads and crazy stunts. Just to get a brief sliver of our attention. They, in effect, put limos in front of self storage facilities.
In our own lives, I think it is important to put a few limos in unusual places as well. To create an unusual scene of sorts to wake us from our slumber. I for one will look…
