What is the obsession with growth in a business? By growth, I mean growth for growths sake. One of my companies has about 14 employees and sales have been flat for years. I used to be embarrassed by this but no more. It is a cool little company that has a loyal fan base and is profitable. The systems are well established and it is consistently profitable…very profitable.
An obsession with growth to satisfy an ego urge is a pathway to self destruction. I should know. I bankrupted two companies at the same time (long story) because of my obsession with growth for growths sake. Now I am older and wiser (well definitely older anyway) and no longer feel a compulsion to grow just to grow. There is beauty in smallness and simplicity. Don’t overlook this. As I mentioned in another post, every business has a DNA that determines how big it will be. Don’t miss the subtle signals when you have reached that point.
