Posted by Daniel Taylor
Clearly, rebooting the Jurassic Park franchise for a fourth installment was an excellent idea. The newest film, “Jurassic World,” starred Chris Pratt and pulled in a record-breaking $208.8 million domestically in the opening weekend.
The newest film played heavily on the first, reusing many of its symbols and themes, one of which is questioning whether such forays into science are a “good”, wise, or worthwhile idea. Because that is a meaningful exercise for any entrepreneur or product developer, I found myself playing along.
In the park now known as Jurassic World, visitors can take free-range tours in rolling glass balls known as gyrospheres. They enable guests to get a bit closer and to have a sense of control, making their experiences even more memorable.
The problem is that Jurassic World is on Costa Rican islands, a tropical part of the world with a heavy rainy season. Rolling giant glass balls through mud six months of the year doesn’t sound like much fun. (And let’s not even talk about dinosaur poop.)
Good idea, but be prepared to clean the spheres often and to deal with guest complaints.
Because it’s implied in the trailer, I don’t feel bad revealing the fact that the park has on its staff animal trainers. One of those trainers (that is, Mr. Pratt) has the responsibility of training raptors, animals – you may remember – already possessing impressive mental powers.
On one hand, these beasts are incredibly violent and it’s wise to implement safeguards against raptor killings. On the other, we have to wonder how these animals (and all the others, for that matter) are really getting along with their instincts curbed to the will of humans. There is much debate over the ethics of keeping animals in captivity.
Something else to consider with regard to training raptors is their utility outside of the park. Could they be used like dogs for law enforcement or military operations? Would that even be a good thing? It’s a complicated issue.
It’s too complicated to rule out entirely, but probably not a great idea for an amusement park that likes to put people right in front of the beasts. Do you really want to rely on a few years of training to protect people in the face of millions of years of instinct? They should definitely not conduct any law enforcement/military training at the park.
Genetically modified superbeast
New attractions will bring in millions of dollars in revenue for a park that likely requires billions annually, just to stay afloat. Considering that, new attractions aren’t just a perk. They’re a requirement. Plus, there’s the scientific advantage that comes along with taking the theory of designing, splicing, and testing genetic modification and putting it into practice.
The problem is, clearly, that park operators could never know what to expect. When you mix genetic material, how does that affect behavior? Will there be stability? Can something as big and badass as the Indominous rex ever be contained safely?
Terrible idea, particularly for a place where families are coming to visit.
Implementing Jurassic World judgments
It can be fun to play the role of judge for a fictional park in a fictionalized world, but it’s a game you can play with your own business, too. Don’t just think about how cool a product, service, or business model would be.
Consider all the angles. Is it a good, wise, and worthwhile idea? If not, be prepared for the consequences.